If You’re Fundraising, Find Those Hidden Data Points Fundraisers know how important data is to direct mail success. Demographics like age, household income, and giving history help craft stronger campaigns. But are there hidden fundraising data insights you might be
Print Marketing Tools for Sales and Marketing Print marketing tools for sales and marketing play different roles at different stages of the buyer journey. In short, marketing is the strategy used to attract, engage, and nurture potential customers—before they’re ready
What is a direct mail sales funnel, and how can you use it to turn interest into action? A sales funnel represents the journey a prospect takes from first learning about your product or service to ultimately making a purchase.
When it comes to creating polished printed materials, the details make all the difference. Overlooking small typographic details can make even a well-designed piece look amateur. That’s why it’s important to understand and avoid the most common typography mistakes in
Want to attract more customers in your local area? Looking for a cost-effective way to reach a broad audience without investing in expensive television or radio advertising? Consider outdoor signage. Outdoor signage is a powerful tool for businesses looking to
Feeling a bit lost when it comes to choosing the right paper for your print projects? Terms like basis weight, points, and coatings can sound confusing. Don’t worry—we’ve got you covered! Here’s a quick guide to help you master the
Let’s face it: Most marketing budgets are tight. Where should you focus your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and counteracting attrition, your
How do you shift potential buyers who have never heard of your product to eager customers? After all, nobody wakes up one day and decides, “I think I’ll go out and buy a brand-new product I’ve never heard of.” The
Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. If you’re wondering
Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls “The 5 Rights” of marketing. This list is a great way to condense a lot of marketing wisdom, so let’s look
