When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing
As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous; it is vital. It strengthens relationships, encourages future giving, and helps you and your mission thrive. Let’s look
Want to boost your fundraising success? Send donor surveys. More than any other factor, a donor’s relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. So, what
Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of branded promotional products. The study is always a must-read, from how many impressions a product receives to which ones are kept
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the benefits of color in marketing, including text and other messaging areas. For instance, color can highlight phone numbers, payment
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, numerous studies have highlighted the benefits of print marketing on human comprehension
During uncertain economic periods, 73% of marketers recognize the potential to grow their businesses through effective marketing strategies for growth. This is because competitors often cut back on their marketing efforts, creating a vacuum that you can fill. When competitors
What does an award-winning campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s how the company understands its audience and creates innovative, captivating content specific to that audience in
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways,
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it’s simple graphic design. The most straightforward designs can be the most effective. Here’s a
